ROKiT Tyres Announces Strategic Partnership with AMCA to Power the Yamaha MX Experience and Championship Prizes
ROKiT Tyres, a leading name in premium quality and high-performance motorcycle tyres, is proud to announce a new partnership with the Amateur Motor Cycle Association (AMCA). This exciting collaboration will see ROKiT Tyres become the official tyre partner for the Yamaha MX Experience, with all school bikes now fitted with ROKiT’s cutting-edge off-road tyres.
The Yamaha MX Experience, run by AMCA, offers aspiring riders and newcomers to motocross the opportunity to train and ride in a professional, safe, and exciting environment. With ROKiT Tyres now equipping all school bikes, participants will benefit from superior grip, durability, and performance—ensuring an optimal riding experience for all levels.
In addition to supporting the Yamaha MX Experience, ROKiT Tyres will also be offered as official prizes throughout the AMCA Championship season. Riders across the competition will now have the opportunity to earn high-quality ROKiT Tyres as part of their prize packages, reinforcing the brand’s commitment to grassroots motorsport and rider development.
Jonathan Kendrick, Chairman & founder of the ROKiT Group, commented:
“We’re delighted to partner with the AMCA, a respected institution with a deep heritage in UK motocross. Supporting the Yamaha MX Experience with our tyres reflects our commitment to rider safety, performance, and growth at all levels of the sport. We’re equally excited to reward championship talent with ROKiT Tyres as prizes and look forward to seeing riders excel with our products beneath them.”
Steve Harvey, General Manager of the AMCA, added:
“Partnering with ROKiT Tyres is a great step forward for the Yamaha MX Experience and our championship events. The quality and reliability of ROKiT’s products are a perfect fit for our riders, and we’re proud to bring this level of performance to our school bikes and prize offerings. It’s a partnership that will truly benefit the future of UK motocross.”
This partnership reinforces ROKiT Tyres’ growing presence in the motocross world and its ongoing dedication to supporting rider development, safety, and performance at all levels of the sport.
About ROKiT Tyres
ROKiT Tyres is part of the global ROKiT Group and is committed to delivering high-performance, innovative, and affordable tyre solutions for motorcyclists. Engineered with advanced technology, ROKiT Tyres provide exceptional grip, durability, and safety for riders on all terrains.
About AMCA
The Amateur Motor Cycle Association is one of the oldest and most respected off-road motorcycle racing organisations in the UK. Running events, training programs, and the renowned Yamaha MX Experience, AMCA is at the heart of British motocross, nurturing talent and promoting excellence at every level.
Online Services
Follow this link to log into your secure online account to update your details, renew your licence, and enter events.
Login and Enter Events
How can I start?
This all depends on what discipline you want to start with – some require you to take a licence whilst others are more flexible and allow you to turn up and ride. Once you have opted for a discipline, see the FAQ for more tailored questions.
What is the difference between motocross, enduro, and trials?
These are all different disciplines the AMCA caters for, along with much more. Motocross is fast paced, short races over both natural and man-made terrain with 36 riders going into a first corner. Enduro is more long distance, long duration events, usually through woodland. Trials is slow paced, technical, balance based over challenging short course with the object to go through without putting your foot on the floor.
How old do I have to be?
The AMCA accepts riders from the age of 6 for trials, 7 for motocross, 11 for enduro and supermoto, and 16 for classic scrambles.
